Postel DM Targeted

CERTIFICATIONS

Postel Direct Targeted Marketing. Certainty of the results.

Every direct marketing initiative aims to better identification of the target and to establish a relationship with the customer or "prospect" to raise awareness to promotional activities, information, updates on specific topics and brand loyalty.

Postel Benefits

The advice of specialists Postel supports the company starting from the definition of the communication strategy, up to the choice and implementation of the various actions of direct marketing and the measurement their effectiveness.

Planning of the campaign:

selection of the best targets and offer of lists from the Postel database, defining costs and Breakeven Point, evaluation of results

Privacy norm:

lists, names and multi-channel contacts with respect of law constraints

Postal regulation:

consultancy for the proper utilization of services and postal rates

The services

Database, List Management and Datamining

Postel offers a range of tools for planning, collection and analysis of its target of reference.

Database Management

Customer support in all the stages necessary for the creation of a marketing database:
• Creation of the architecture
• data processing, classification, data cleansing, deduplication
• updating and enrichment of recorded data

List Management

Selection of the best targets from the Postel database, consulting and brokerage, finding the best lists of prospects BTB, BTC, offline and online.

Datamining

Statistical analysis and modeling to define the "ideal customer profile" for each campaign, using information from the enterprise Customer Base to create predictive models.
• Standard Query
• Cluster Analysis
• Modelling: scoring, profiling, etc..

Geomarketing

• Geocoding and address geocoding
• Creating of algorithms for spatial definition of gravitational areas, analysis of the basin, diversified communications for reference area or target

Print / Web Integrated services

Exploiting the digital potential, Postel integrates the traditional marketing with new media for communication increasingly multi-channel. From the analysis of information on social networks to the development of social media marketing campaigns, to the use of the QR Code and Increased Reality.
Postel improves communication between businesses and customers/prospects thanks to the synergy:
• realization of "hybrid" campaigns (Web + mailing) with customers and prospects collected on the Internet
• realization of projects of mailing to sustain and improve the performances (Traffic, sales) of the web space of the client

Stationery Creativity

Postel offers innovative, customized papermaking solutions, capable of striking the target with advanced products.
Postcards, pop-up mailings, PAPER products line, solutions integrated with the new technologies, are some of the services offered with a view to a new way of communicating.

Printing & finishing. Quality in every detail.

Postel also produces materials for the production of targeted and not targeted campaigns by providing also: