Postel Direct Targeted Marketing. Certainty of the results.
Every direct marketing initiative aims to better identification of the
target and to establish a relationship with the customer or
"prospect" to raise awareness to promotional activities, information,
updates on specific topics and brand loyalty.
advice of specialists
Postel supports the company starting
from the definition of the communication
strategy, up to the choice
and implementation of the various actions
of direct marketing and the measurement
Planning of the campaign:
selection of the best targets and offer
of lists from the Postel database, defining
costs and Breakeven Point,
evaluation of results
and multi-channel contacts with respect
of law constraints
for the proper utilization of services and postal rates
Database, List Management and Datamining
Postel offers a range of tools for planning,
collection and analysis
of its target of reference.
Customer support in all the stages necessary for the
creation of a marketing
• Creation of the architecture • data processing, classification,
data cleansing, deduplication •
updating and enrichment of recorded data
Selection of the best targets from the Postel
database, consulting and brokerage,
finding the best lists of prospects BTB, BTC, offline
Statistical analysis and modeling to define the
"ideal customer profile"
for each campaign, using information from the
enterprise Customer Base
to create predictive models.
• Standard Query • Cluster Analysis • Modelling: scoring, profiling,
and address geocoding •
algorithms for spatial definition of gravitational areas,
of the basin, diversified communications for reference area or target
Print / Web Integrated services
Exploiting the digital potential, Postel integrates
the traditional marketing with new media for
increasingly multi-channel. From the analysis of
information on social networks
to the development of social media marketing
campaigns, to the use of the QR Code
and Increased Reality.
Postel improves communication between businesses and
customers/prospects thanks to the synergy:
of "hybrid" campaigns (Web +
mailing) with customers and prospects
on the Internet
realization of projects of mailing to sustain and improve
(Traffic, sales) of the web space of the client
Postel offers innovative, customized papermaking
solutions, capable of striking
the target with advanced products.
Postcards, pop-up mailings, PAPER products line,
solutions integrated with the new
technologies, are some of the services offered with a
view to a new way of communicating.
Printing & finishing. Quality in every detail.
Postel also produces materials for the production of
targeted and not targeted campaigns
by providing also:
printing and personalization assembly Manual and automatic cellophane wrapping and enveloping online addressing systems with label printing by
fall or application
of the label directly on the envelope flyers, leaflets, brochures, catalogs of any
formats, combining quantity,
quality and cost